SocialRoot has built a product matching system that allows retailers to fill in the gaps for needed UPC/GTIN/AEN values their product files. Google Shopping, Facebook product ads, and other shopping advertising platforms are now requiring the GTIN values in order to publish and advertise on those networks.
What this means: properly formatted data for feed publishing, no returned error messages, and no feed submission disapproval.
For retailers that carry brands where 3rd party networks require the GTIN, we are here to provide the missing information so the retailer product catalog is complete.
Video 1. Example for how Google Shopping looks when designer and multiple retailers publish UPC value to the market place with their feed.